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Privacy Policy

Table of Contents

Introduction and Overview

We have drawn up this privacy policy (version 27.04.2022-112011790) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as "data") we as the controller – and the processors commissioned by us (e.g., providers) – process, will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data we process about you.

Privacy policies usually sound very technical and use legal jargon. This privacy policy, however, aims to describe the most important things to you as simply and transparently as possible. To the extent that this promotes transparency, technical terms are explained in a reader-friendly manner, links to further information are provided, and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible with the briefest, most unclear, and legally technical explanations possible, as is often the norm on the internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is some information included that you weren't aware of before.
If you still have any questions, please contact the responsible office listed below or in the imprint, follow the links provided, and view further information on third-party websites. Our contact details can also be found in the imprint.

Application area

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

  • all online presences (websites, online shops) that we operate
  • Social media presence and email communication
  • mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation can of course be read online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

  1. Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
  2. Contract (Article 6 (1) (b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase agreement with you, we require personal information in advance.
  3. Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
  4. Legitimate Interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

We generally do not apply other conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), abbreviated DSG.
  • In Germany, the Federal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the responsible person

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Johannes Brandsma
Jahnstrasse 5,
6330 Kufstein,
Austria

Email: johannes@skylevator.aero
Telephone: +43 664 5328428
Imprint: https://www.skylevator.aero/impressum/

Storage period

Our general principle is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:

  • According to Article 15 of the GDPR, you have the right to information about whether we process your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data is stored;
    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data if we did not collect it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated to create a personal profile of you.
  • According to Article 16 of the GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
  • According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you can request the deletion of your data.
  • According to Article 18 of the GDPR, you have the right to restrict processing, which means that we may only store the data but not use it any further.
  • According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
  • According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
    • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
    • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing purposes after this.
    • If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
  • According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
  • According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Head: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
Email address:
dsb@dsb.gv.at
Website:
https://www.dsb.gv.at/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to such processing, if this is required by law or contract, and in any case only to the extent that this is generally permitted. Your consent is, in most cases, the most important reason for us to process data in third countries. Processing personal data in third countries such as the USA, where many software manufacturers provide services and have their servers located, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may gain access to individual data. Furthermore, collected data may be linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if available.

We will provide you with more detailed information about data transfers to third countries, where applicable, at the appropriate points in this privacy policy.

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to "data protection through design and through data protection-friendly default settings," meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet.
This means that the entire transmission of all data from your browser to our web server is secure – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection by design Article 25 (1) GDPR. By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission security by the small lock symbol in the top left corner of the browser, to the left of the Internet address (e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to learn more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

Communication

Communication Summary
👥 Affected parties: All those who communicate with us by phone, email or online form
📓 Data processed: e.g., telephone number, name, email address, entered form data. Further details can be found in the respective contact type used.
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business transaction and the legal regulations
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your inquiry and the related business transaction. The data will be stored for as long as required by law.

Affected people

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

Phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and legal requirements permit.

Email

If you communicate with us via email, data may be stored on your device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and legal requirements permit.

Online forms

If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and legal requirements permit.

Legal basis

The processing of data is based on the following legal bases:

  • Art. 6 (1) (a) GDPR (Consent): You give us your consent to store your data and to use it for the purposes related to the business case;
  • Art. 6 (1) (b) GDPR (Contract): There is a need to fulfill a contract with you or a processor such as the telephone provider, or we need to process the data for pre-contractual activities, such as preparing an offer;
  • Article 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional setting. For this purpose, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary to enable efficient communication.

Order Processing Contract (AVV)

In this section, we would like to explain what a data processing agreement is and why it is necessary. Because the term "data processing agreement" is quite a tongue twister, we will often use the acronym DPA in this text. Like most companies, we do not work alone; we also use the services of other companies or individuals. By involving various companies or service providers, we may share personal data for processing. These partners then act as data processors, with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the DPA.

Who are data processors?

As a company and website owner, we are responsible for all data we process from you. In addition to the controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. More precisely, and according to the GDPR definition: any natural or legal person, public authority, agency, or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

To better understand the terminology, here is an overview of the three roles in the GDPR:

Data subject (you as a customer or interested party) → Controller (we as a company and client) → Processor (service providers such as web hosts or cloud providers)

Content of a data processing agreement

As mentioned above, we have concluded a Data Processing Agreement (DPA) with our partners who act as data processors. This agreement stipulates, above all, that the data processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing; however, electronic contract conclusion is also considered "written" in this context. Personal data will only be processed on the basis of the contract. The contract must contain the following:

  • Commitment to us as the responsible party
  • Duties and rights of the controller
  • Categories of data subjects
  • Type of personal data
  • Type and purpose of data processing
  • Subject and duration of data processing
  • Place of data processing

Furthermore, the contract contains all obligations of the processor. The most important obligations are:

  • To ensure data security measures
  • to take possible technical and organizational measures to protect the rights of the data subject
  • to maintain a data processing register
  • to cooperate with the data protection supervisory authority upon request
  • to carry out a risk analysis with regard to the personal data received
  • Sub-processors may only be commissioned with the written consent of the controller

You can see what such a DPA looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html. A sample contract is presented there.

Cookies

Cookies Summary
👥 Affected: Visitors to the website
🤝 Purpose: Depends on the specific cookie. You can find more details below or contact the software manufacturer that sets the cookie.
📓 Data processed: Depends on the cookie used. You can find more details below or contact the software manufacturer that sets the cookie.
📅 Storage period: depends on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses whenever another page is requested.

HTTP Cookie Interaction between Browser and Web Server

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152112011790-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The specific cookies we use depend on the services used and are explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential Cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to their shopping cart, then browses other pages, and only later proceeds to checkout. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it's not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies via your browser at any time (see also "Right of Objection" below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Deleting and managing cookies

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.

Legal basis

The so-called "Cookie Directive" has been in place since 2009. It stipulates that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary widely across EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if consent has not been given, legitimate interests exist (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the respective web analytics tool used.
📅 Storage period: depends on the web analytics tool used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.

Why do we do web analytics?

We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can determine the average age of our visitors, where they come from, when our website is most frequently visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is generally stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

Schematic data flow in Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right to object

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests). However, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. You can find more details further down in this privacy policy.
📅 Storage period: depends on the properties used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. Below, we will go into more detail about the tracking tool and inform you, above all, what data is saved and how you can prevent this.

Google Analytics is a tracking tool used to analyze our website's traffic. For Google Analytics to work, a tracking code is embedded in our website code. When you visit our website, this code records various actions you perform on our website. Once you leave our website, this data is sent to and stored on Google Analytics servers.

Google processes the data, and we receive reports about your user behavior. These reports may include, among others, the following:

  • Target group reports: Target group reports help us get to know our users better and know more precisely who is interested in our service.
  • Advertising reports: Advertising reports help us analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
  • Behavioral reports: This tells us how you interact with our website. We can track your path on our site and the links you click.
  • Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what's happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data provides us with a clear picture of our website's strengths and weaknesses. On the one hand, we can optimize our site so that it's easier for interested people to find on Google. On the other hand, the data helps us better understand you as a visitor. This allows us to know exactly what we need to improve on our website to provide you with the best possible service. The data also helps us implement our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

To analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics property. Data is stored for different lengths of time depending on the property used.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may apply if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152112011790-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. It is primarily used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152112011790-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie contains a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows us to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: This cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close your browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: This cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could be another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: This cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP geolocation.

Technical information: Technical information includes, among other things, your browser type, your Internet service provider or your screen resolution.

Source: Google Analytics and we are of course also interested in which website or advertisement you came to our site from.

Other data includes contact information, any ratings, media playback (e.g., when you play a video on our site), sharing content via social media, or adding content to your favorites. This list is not exhaustive and serves only as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers around the world. Most of its servers are located in the United States, and consequently, your data is mostly stored on American servers. You can find out exactly where Google's data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across multiple physical storage devices. This has the advantage of being faster to access and better protected against tampering. Every Google data center has appropriate emergency backup programs for your data. If, for example, Google's hardware fails or natural disasters cripple servers, the risk of service interruption at Google remains low.

The retention period for data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. After that, your user data is deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Additionally, you can choose to have data deleted only if you no longer visit our website within the period we select. In this case, the retention period will be reset each time you visit our website again within the specified period.

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition, and advertising IDs (e.g., cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is the merging of individual pieces of data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete, or restrict your data. You can prevent Google Analytics from using your data by using the Google Analytics JavaScript (ga.js, analytics.js, dc.js) browser add-on. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the “Cookies” section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected using web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Order processing contract (AVV) Google Analytics

We have entered into a data processing agreement (DPA) with Google pursuant to Article 28 of the General Data Protection Regulation (GDPR). You can find out more about what a DPA is and, above all, what must be included in a DPA in our general section "Data Processing Agreement (DPA)."

This agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data it receives from us according to our instructions and must comply with the GDPR. The link to the Data Processing Agreement (DPA) can be found at https://business.safety.google/adsprocessorterms.

Google Analytics Demographics and Interests Reports

We have enabled advertising reporting features in Google Analytics. Demographics and interests reports contain information on age, gender, and interests. This allows us to gain a better understanding of our users without being able to assign this data to specific individuals. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of your Google Account activities and information by checking the box in “Advertising Settings” at https://adssettings.google.com/authenticated.

Google Analytics IP Anonymization

We have implemented Google Analytics' IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations from local data protection authorities when these prohibit the storage of the full IP address. IP anonymization or masking occurs as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Content Delivery Networks Introduction

Content Delivery Networks Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service (to load the website faster)
📓 Processed data: Data such as your IP address
You can find more details below and in the individual data protection texts.
📅 Storage period: In most cases, the data is stored until it is no longer required to provide the service
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Content Delivery Network?

We use a so-called content delivery network on our website. This type of network is often simply called a CDN. A CDN helps us load our website quickly and smoothly, regardless of your location. Your personal data is also stored, managed, and processed on the servers of the CDN provider used. Below, we will provide more general information about the service and its data processing. Detailed information about how your data is handled can be found in the respective provider's privacy policy.

Every content delivery network (CDN) is a network of regionally distributed servers, all connected via the internet. This network allows website content (especially very large files) to be delivered quickly and smoothly, even during peak loads. The CDN creates a copy of our website on its servers. Because these servers are distributed worldwide, the website can be delivered quickly. Consequently, the CDN significantly reduces data transfer times to your browser.

Why do we use a content delivery network for our website?

A fast-loading website is part of our service. We know how frustrating it is when a website loads at a snail's pace. Often, you even lose patience and leave before the site has fully loaded. We want to avoid that, of course. Therefore, a fast-loading website is a natural part of our website offering. With a content delivery network, our website loads significantly faster in your browser. Using a CDN is especially helpful if you are abroad, because the website is delivered from a server near you.

What data is processed?

When you request a website or website content that is cached in a CDN, the CDN forwards the request to the server closest to you, which delivers the content. Content delivery networks are designed so that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, most CDNs can also load WordPress plugins if they are hosted on WordPress.org. Your browser can send personal data to the content delivery network we use. This includes data such as your IP address, browser type, browser version, which web page is loaded, or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used to store data depends on the network used. Please read the privacy policies of the respective service.

Right to object

If you want to completely prevent this data transfer, you can install a JavaScript blocker (see, for example, https://noscript.net/) on your PC. Of course, this will prevent our website from providing the usual service (such as fast loading speed).

Legal basis

If you have consented to the use of a content delivery network, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected by a content delivery network.

We also have a legitimate interest in using a content delivery network to optimize and secure our online service. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use this tool if you have given your consent.

Information on specific content delivery networks can be found – where available – in the following sections.

jQuery CDN Privacy Policy

jQuery CDN Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimizing our service (to load the website faster)
📓 Processed data: Data such as your IP address
You can find more details further down in this privacy policy.
📅 Storage period: In most cases, the data is stored until it is no longer required to provide the service
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is jQuery?

To deliver our website and all of our individual subpages (web pages) quickly and smoothly on different devices, we use jQuery CDN services from the jQuery Foundation. jQuery is distributed via the content delivery network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). This service stores, manages, and processes your personal data. This privacy policy explains in more detail which of your data is processed through the use of jQuery CDN.

A content delivery network (CDN) is a network of regionally distributed servers connected via the internet. This network allows content, especially very large files, to be delivered quickly, even during peak loads. jQuery creates a copy of our website on its servers. This allows our website to be delivered as quickly as possible. This means that the data transfer to your browser is shortened by a CDN.

Why do we use jQuery on our website?

Naturally, we want to offer you a comprehensive and well-functioning service with our website. This includes a fast website. With jQuery, our website can load much faster. The use of jQuery is especially helpful for users from abroad, as the page can be delivered from a nearby server.

What data is processed by jQuery?

jQuery uses JavaScript libraries to deliver our website content quickly. A CDN server loads the necessary files for this purpose. As soon as a connection to the CDN server is established, your IP address is recorded and stored. This only happens if this data is not already stored in your browser from a previous website visit.

StackPath's privacy policy explicitly states that StackPath uses aggregated and anonymized data from various services (including jQuery) to enhance security and for its own services. However, this data cannot be used to identify you as an individual.

How long and where is the data stored?

jQuery and StackPath have servers located in various countries, so your data may be stored both in the Americas and in the European Economic Area. StackPath retains personal data processed on our behalf for as long as necessary to provide the services offered, as necessary to comply with legal obligations, resolve disputes, and enforce agreements.

Right to object

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact jQuery's data protection officer at any time.

If you do not want data to be transferred, you always have the option of installing JavaScript blockers such as https://www.ghostery.com/ or noscript.net. You can also simply deactivate the execution of JavaScript codes in your browser. If you decide to deactivate JavaScript codes, the usual functions will also change. For example, a website will no longer load as quickly.

Legal basis

If you have consented to the use of jQuery CDN, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when data is collected by jQuery CDN.

We also have a legitimate interest in using jQuery CDN to optimize and secure our online service. The legal basis for this is Article 6 (1) (f) GDPR (legitimate interests). However, we only use this tool if you have given your consent.

Stackpath also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Stackpath uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there . Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Stackpath undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

The Stackpath Data Protection Addendum, which corresponds to the standard contractual clauses, can be found at https://www.stackpath.com/legal/data-processing-addendum.

For more information about data protection at StackPath, see https://www.stackpath.com/legal/privacy-statement and for jQuery, see https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf.

Cookie Consent Management Platform Summary
👥 Affected: Website visitors
🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools
📓 Data processed: Data for managing the cookie settings, such as IP address, time of consent, type of consent, and individual consents. Further details can be found in the respective tool used.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website to make it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides you with the cookie consent required by data protection law, and helps us and you keep track of all cookies. Most Cookie Consent Management tools identify and categorize all existing cookies. You, as the website visitor, then decide for yourself whether and which scripts and cookies you allow or deny. The following graphic illustrates the relationship between browser, web server, and CMP.

Consent Management Platform Overview

Why do we use a cookie management tool?

Our goal is to offer you the greatest possible transparency in data protection. Furthermore, we are legally obligated to do so. We want to inform you as fully as possible about all tools and all cookies that can store and process your data. It is also your right to decide which cookies you accept and which you do not. To grant you this right, we first need to know exactly which cookies have landed on our website. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information. You can then accept or reject cookies using the consent system.

What data is processed?

Using our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your consent will be saved so that we don't have to ask you each time you visit our website, and we can also verify your consent if legally required. This consent is saved either in an opt-in cookie or on a server. The storage period for your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. The respective privacy policies of the individual providers usually provide precise information about the duration of data processing.

Right to object

You also have the right and option to revoke your consent to the use of cookies at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Information on specific cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored using these cookies. If we are permitted to use cookies based on your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website efficiently and in compliance with the law, which represents a legitimate interest (Article 6 (1) (f) GDPR).

Other Introduction

Other Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Improving the user experience
📓 Data processed: Which data is processed depends largely on the services used. This usually involves IP addresses and/or technical data. You can find more details in the respective tools used.
📅 Storage period: depends on the tools used
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What falls under "Other"?

The "Other" category includes services that do not fit into any of the above categories. These typically include various plugins and embedded elements that enhance our website. These features are typically obtained from third parties and integrated into our website. For example, these include web search services such as Algolia Place, Giphy, Programmable Search Engine, or online weather data services such as OpenWeather.

Why do we use additional third-party providers?

We want to offer you the best online service in our industry with our website. A website has long been more than just a business card for a company. Rather, it's a place that should help you find what you're looking for. To continually make our website even more interesting and helpful for you, we use various third-party services.

What data is processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content would not be sent to your browser and therefore not displayed accordingly. Service providers may also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyses of this file. The providers can use the information obtained to improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access a particular page) can also be stored in cookies. In addition to analysis data about your web behavior, technical information such as your browser type or operating system can also be stored in these cookies. Some providers may also link the data obtained with other internal services or with third parties. Each provider handles your data differently. We therefore recommend that you carefully read the privacy policies of the respective services. We generally endeavor to only use services that handle data protection very carefully.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

Legal basis

If we ask for your consent and you agree to us using the service, this serves as the legal basis for processing your data (Art. 6 (1) (a) GDPR). In addition to your consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use the tools if you have given your consent.

Information on the specific tools, if available, can be found in the following sections.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: such as IP address and which icon files are loaded
You can find more details further down in this privacy policy.
📅 Storage period: Files in identifiable form are stored for a few weeks
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you visit one of our websites, the Font Awesome web font (specifically icons) is loaded via the Font Awesome Content Delivery Network (CDN). This ensures that the text, fonts, and icons are displayed appropriately on every device. In this privacy policy, we explain in more detail how this service stores and processes data.

Icons are playing an increasingly important role for websites. Font Awesome is a web font specifically developed for web designers and developers. With Font Awesome, icons can be scaled and colored as desired using the CSS stylesheet language. They replace old image icons. Font Awesome CDN is the easiest way to upload icons or fonts to your website. We only had to integrate a small line of code into our website.

Why do we use Font Awesome on our website?

Font Awesome helps us better present the content on our website. This makes it easier for you to navigate and understand the content. Icons can sometimes even replace entire words, saving space. This is especially useful when we optimize content specifically for smartphones. These icons are inserted as HTML code instead of images. This allows us to edit the icons with CSS exactly as we want. At the same time, Font Awesome also improves our loading speed because they are only HTML elements and not icon images. All of these advantages help us make the website even clearer, fresher, and faster for you.

What data does Font Awesome store?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers distributed worldwide that allow for fast, local file loading. This means that the corresponding icons are provided by Font Awesome as soon as you visit one of our pages.

In order to load the web fonts, your browser must establish a connection to the servers of Fonticons, Inc. This process detects your IP address. Font Awesome also collects data about which icon files are downloaded and when. Furthermore, technical data such as your browser version, screen resolution, or the time the page was accessed is also transmitted.

This data is collected and stored for the following reasons:

  • to optimize content delivery networks
  • to detect and correct technical errors
  • to protect CDNs from abuse and attacks
  • to charge fees to Font Awesome Pro customers
  • to find out the popularity of icons
  • to know which computer and software you are using

If your browser doesn't allow web fonts, a default font from your PC will be automatically used. To the best of our knowledge, no cookies are set. We are in contact with Font Awesome's privacy department and will let you know as soon as we have further information.

How long and where is the data stored?

Font Awesome also stores data about the use of the Content Delivery Network on servers in the United States. However, the CDN servers are located worldwide and store user data wherever you are. The data is generally stored in an identifiable form for only a few weeks. Aggregated statistics about CDN usage may be stored for longer. Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data via content delivery networks. If you do not want data about the icons used to be stored, unfortunately, you cannot visit our website. If your browser does not allow web fonts, no data will be transferred or stored. In this case, your computer's default font will simply be used.

Legal basis

If you have consented to the use of Font Awesome, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Font Awesome collects it.

We also have a legitimate interest in using Font Awesome to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use Font Awesome if you have given your consent.

We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is primarily carried out by Font Awesome. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may gain access to individual data. Furthermore, this data may be linked to data from other Font Awesome services for which you have a user account.

If you would like to learn more about Font Awesome and how it handles data, we recommend that you read the privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/support.

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Optimization of our service
📓 Processed data: Data such as IP address and CSS and font requests
You can find more details further down in this privacy policy.
📅 Storage period: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the "Google Fonts" of Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You don't need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you don't need to worry about your Google Account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll look at how this data is stored in more detail later.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in maintaining the high quality of our website. All Google Fonts are automatically optimized for the web, saving data volume and being a major advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can visually distort text or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are loaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, making them protected. The collected usage data allows Google to determine how well individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. Business owners and developers use Google's BigQuery web service to examine and manipulate large amounts of data.

However, it's important to note that every Google Font request automatically transmits information such as language settings, IP address, browser version, screen resolution, and browser name to Google's servers. Whether this data is actually stored is unclear, and Google doesn't clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are primarily located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a formatting template that allows you to quickly and easily change, for example, the design or font of a website.

Google stores font files for one year. Google's goal is to fundamentally improve website loading times. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited subsequently. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when a page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=112011790. In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can thus get the most out of them for our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=112011790. While Google addresses data protection-related issues there, it doesn't contain truly detailed information about data storage. It's relatively difficult to obtain truly precise information about stored data from Google.

Legal basis

If you have consented to the use of Google Fonts, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google Fonts collects it.

We also have a legitimate interest in using Google Fonts to optimize our online service. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use Google Fonts if you have given your consent.

Google processes your data, among other places, in the USA. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and therefore in particular in the USA) or for data transfers there. Standard contractual clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed, and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.

You can also find out which data Google generally collects and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

All texts are protected by copyright.

Source: Created with the Data Protection Generator by AdSimple

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